March 2010: Denise and I had the priviledge of attending this one-of-a-kind event in New York City hosted by John Frieda. It was a jam-packed couple of days that was kicked off by an amazing luncheon and a launch of some of the new products in the John Frieda Root Awakening and FrizzEase line, and of course, the launch of the Sheer Blonde line and sweepstakes! And NO your eyes are not deceiving you, that IS Harry Josh, International Creative Consultant for John Frieda in the first picture on the left. Here he is discussing the new product line and how he used the new FrizzEase Shampoo and Conditioner along with the new products from the Root Awakening line to get Amanda Seyfried Oscar-hair ready and glammified! Next to him is one of the formulators of the Root Awakening product line – one of the hottest and most effective hair-care range to come down the pike – John Frieda has added gels and sprays to the line. The event was capped off by an evening at The Highland Ballroom with an outstanding performance by Natasha Bedingfield – the perfect ambassador for the Sheer Blonde line! Click here for more info on how YOU can join Natasha’s entorauge and get in on this amazing contest : A lucky few concert attendees got to have their doos done by the stylists of the John Frieda salons. It was an out and out BLAST and an event that we won’t soon forget. Ladies and gents – if you are looking for an amazing haircare line – look no further than John Frieda. He has created hair care products for EVERY type of hair, but takes it one step further by allowing us to afford them! Boy, that tiny bottle of FrizzEase that put his name on the map all those years ago has most certainly come a long way!!!