IT&LY Purity Design ~ Pure Definition Paste

Pure Definition Paste ~ light hold paste that is ideal for modeling and stressing special hair strands or sections. It is rich in Cocoa Butter to leave tresses soft, healthy and nourished. Take a small quantity of the product in your finger tips or hands and apply directly to desired section for definition and direction. Suggested Retail: $15 for more info please checkout IT&LY

Bennyboy says… I have tried out a few products from IT&LY and have really enjoyed doing so. This particular product was a paste that came in a see through container.  I have to say, the packaging was very eye catching. I have shorter hair, so I am always looking for ways to help style my short duo. This product helped me shape my hair while allowing easy flexibility.  The product didn’t make my hair look greasy or oily, which was great. Also, it washed out quite easily at the end of the day. I would recommend this product to anyone who wants to try a new look because this allows you to do it rather easily. The paste itself was white, but turned clear when you rubbed it in. It held my hair up and I did not have to worry about my hair falling down.


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