RENÉ FURTERER GOES ON A FASHION SAFARI WITH INDAH AT MERCEDES-BENZ FASHION WEEK SWIM 2015 IN MIAMI
When explaining why she named her gorgeous 2015 swimwear collection Jambo Zuri, shown at Cabaña Grande at the Raleigh Hotel on July 21, Indah designer Libby DeSantis replied, “It means ‘Hello Beautiful!’ in Swahili. Indah and René Furterer are taking you on a fashion safari, with Bedouin influences, Masai elegance, Zanzibar batiks. The vibe throughout is Bronze Age, Mad Max, Rock Chic.”
And then there was the creative partnership with René Furterer in arriving at the concept for the hair—exuberant, teased-out tresses evoking the untamed waves of legendary fashion muse Marisa Berenson and the loose, luxurious locks of uber-supermodel Veruschka. (Remember the iconic black-and-white Franco Rubartelli photo of Veruschka in Yves Saint Laurent’s groundbreaking safari ensemble?) Referring to her collaboration with celebrity hairstylist Jorge Antonio, on the scene to lead the René Furterer hairstyling team backstage, DeSantis told us, “The hair is all about glamour.” Why Marisa and Veruschka as the inspirations for the hair? “The ’70s were the last time women really went for it with their hair,” replied DeSantis. “They really did their hair and made an effort, set it in rollers, sat under the dryer.”
Backstage as the models were prepped for the runway, DeSantis noted, “None of the models were cast through an agency. We handpicked them from girls we love and have worked with over the years—we are like a family. This is like a party where everyone gets beautiful.” DeSantis could not have been happier with the hair. “We are so excited to have this opportunity to collaborate with René Furterer. Jorge Antonio is amazing and really captures that moment of glamour and beauty. We love the hair!”
Indah-Prep (lo res)As is always the case at Mercedes-Benz Fashion Week Swim in South Beach, sultry temperatures and high humidity were the challenges in giving hair the support needed to hold a hair look all the way through the evening’s show. “On a photo shoot you can always stop shooting to touch up and refresh the hair,” said Jorge Antonio. “You don’t have this luxury for the runway. The hold has to last, but hair still needs to move and feel touchable. You need the expertise of the hairdresser to make sure the style will hold. And, of course, you need the right products.” Which is exactly why there was a selection of René Furterer’s stellar styling products, all selected by Jorge Antonio for their remarkable versatility and lasting professional results, at every stylist’s station.
Whether we are styling the Marisa Berenson look or the Veruschka look, the prep is the same. We have to make sure there is enough texture, especially at the roots. Ironically, the thicker the hair is, the harder it is for Indah-BS2 (lo res)hair to hold a style, especially when it’s humid, because thick hair has more weight.
« For finer, thinner hair, we start with a cocktail of René Furterer VOLUMEA volumizing conditioning spray $18.44
And no rinse and René Furterer VOLUMEA volumizing foam $17.45 – no rinse at the roots, massaging it into the hair. For thicker hair we apply René Furterer VOLUMEA volumizing conditioning spray – no rinse from mid-shaft to ends. Next, we rough-dry the hair to seal in product and prep hair for curling.
« Starting in back, we section off hair and begin taking sections from the bottom layer, and then winding each section around a medium-barrel curling iron. TRY: Conair Supreme Curling Iron, Combo Pack$9.99 The iron is held for a few seconds before releasing the curl, which is then loosely twisted and clipped into a standup pincurl. This helps hair to set while models are sent to makeup
. Before curling, each section is sprayed with René Furterer VEGETAL FINISHING SPRAY. I love this product because it’s perfect as a working spray, allowing you to create whatever look you want, and then later as a finishing spray.
« For the teased-out Marisa look, the bigger the better. After all hair is set in standup pincurls, we begin to remove the clips, starting in front. We take each curl, lift the section, and spray on Rene Furterer Naturia Dry Shampoo $27.00, mainly at the roots.
Using a teasing comb or teasing brush, we back-comb the section toward the scalp, working from close to the roots up toward the ends. TRY: Tool Structure Tease Layers Rattail Comb $2.99 We want to make a cushion with no gaps in between—this helps to give the style hold.
Once all hair is teased it is finessed with the hands, fluffed out to frame the face, with lift and height at the hairline and crown, and given a final misting of René Furterer VEGETAL FINISHING SPRAY
« For the looser Veruschka look, when all hair is in standup pincurls, it gets another misting of René Furterer VEGETAL FINISHING SPRAY. After makeup, clips are removed, curls are loosened up, gently tousled with hands and sprayed with more René Furterer VEGETAL FINISHING SPRAY. Layering the FINISHING SPRAY builds up support without weighing hair down, giving hair a pliable hold.
« Next, the model turns her head upside down and the under layers are spritzed with Rene Furterer Naturia Dry Shampoo $27.00. After the model tosses her hair back, we take sections and lift each one straight up and spray with more dry shampoo. This helps to give hair incredible volume that’s also light and airy.
To keep the volume from going flat, we direct the hair with our hands, and then finesse the finished look by lightly going over the surface with a comb. Before hitting the runway, models with the Veruschka look get a very light misting of Rene Furterer STYLING Glossing Spray Luminous shine $24.00 for shine.