A caring, pH balanced, sulfate-free formula that gently cleanses and softens blonde hair with light moisture. Redken’s exclusive Kera-Bright System with kerabond, violet leaf extract and lactic acid helps strengthen* and boosts shine so blonde hair looks bright, soft and beautiful.
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METSV says: Very happy to see that Redken is doing a Sulfate-Free shampoo in the blonde hair-care line. That’s all I use pretty much. I have to protect the fine, thin hair I have now and haven’t used anything with sulfates in several years. This is a great shampoo, it really is. I have a particular line that I have been purchasing for at least 10 years and though I still have it in my shower, I find myself using this every time I wash my hair. It’s gentle, gives my hair great shine, has a nice scent to it… it’s all good! My hair doesn’t feel stripped, dull, and I really think I see less of it in the shower drain! I was lucky to receive several items in the Blonde Idol range and so far I’m enjoying every product! This is definitely a keeper and a repurchase for me. Redken has really upped their game in their hair care line.