InStyle Magazine says that ‘Stylists smuggled this ’50s classic from Europe for years before it bacame available stateside in 2008.’ “It can hold the tightest sleek do, but then it brushes out in an instant without flaking,” says L. A. Stylist Ken Paves, who uses it on Jennifer Lopez. Available @ Target $14.00 and up
It is misleading to say this is a New Product Alert for something that dates back to the 50’s — yet, it has only become available to the general public in the states since 2008. It seems to have been a well kept secret among stylists. But now we can get our hands on it and I am going to get one very soon. I have had extremely good luck with the L’Oréal name in any products I use so I anticipate the same with this hair spray.